Richard has 35 years of experience in designing, analyzing and presenting marketing research. He has completed more than 2000 quantitative research projects, with special emphasis on the more sophisticated research methods such as segmentation analysis, brand perception/imagery mapping, and studies designed to optimize brand positionings and strategies. He is also recognized for claims substantiation research. Rich has his MBA in Marketing and a BBA degree in Statistics.
Gloria has over 25 years of quantitative marketing research experience. Her background in Communication provides clients with a broad base of expertise in designing and implementing even the most complicated or technical of research projects. Her ability to effectively “search the net” for pertinent consumer target and product/service information provides further analytical efficiencies and insights to all research projects. Gloria received her BFA degree from Michigan State University.