A&G Analytical Tools
A&G utilizes many multivariate analytical tools to
translate data into strategic recommendations.
- Derived Importance Analysis
- Perceptual Mapping
- Discrete Choice / Conjoint Analysis
- Market Segmentation Analysis
- Johnson’s Hierarchical Clustering
- Prime Prospect Analysis
- Van Westendorp Pricing Model
- Multiple-Paired Comparison Analyses
- TURF Analysis (+) Inverted TURF